Hawaiian Style and Local Motion Product Catalogs
I redesigned the layout for both of these catalogs to a modular grid system. This system streamlined the process of final art preparation by using existing files from the printer art in the catalog. The creation of the catalogs became both quick and efficient. The modular system works well to showcase multiple products in a cohesive manner, complete with prices, color options, ship dates and specialty information. Each line comes out with four catalogs a year, one for each season.